Cracker Barrel is adding alcohol to the menu for the first time in its history

The next time you go to order a Momma’s Pancake Breakfast, you can add a mimosa to your order. Cracker Barrel is getting bubbly with the addition of beer, wine, and mimosas to its menu for the first time in the company’s 51-year history. The Cracker Barrel restaurant chain began testing the concept starting before the covid pandemic began.

After adding beer, wine, and mimosas to the menu at more than 100 locations, Cracker Barrel is making the change permanent. It helped that the overall response from customers was overwhelmingly positive and made the decision to allow most locations to partake in adult beverages a no-brainer.

Cracker Barrel’s guests have told the company that offering beer and wine would reduce the veto vote.

That is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal, especially during weekend dinner. The alcohol sales were mostly targeting the dinner crowd, but Cochran said the mimosas were becoming quite popular with breakfast and lunch diners. Plus, customers will have the option to order mimosa kits to go at some locations in both of the offered flavors, classic orange and strawberry.